10 answers to contemporary market research questions

A team of leading market researchers from around the world have come together with ESOMAR to provide market researchers, especially young researchers or researchers new to a topic, with a quick overview of the basics of market research. The book aims to enable new researchers to orientate themselves, and avoid walking into too many of the traps that the changing world of market research can create. In market research, there are some key concepts, ideas, and pieces of knowledge that even the newest researcher (or a researcher new to a topic) should have at their fingertips.
The 10 Answers to Contemporary Market Research Questions aims to present those key items as a set of questions and answers. While it’s not a manual of how to conduct research, it does provide nuggets of information that will enable new (and sometimes older) researchers to orientate themselves, and avoid walking into too many of the traps that the changing world of market research can create.
The book has been created through the voluntary and collaborative efforts of a team of people brought together by ESOMAR. Amongst others our very own Anouk Willems, Senior Innovation Manager at InSites Consulting was one of the contributing authors supporting the key project team: Finn Raben (ESOMAR), Sue York (NewMR) and Ray Poynter (Vision Critical).
Interested? Check the ESOMAR website for more information or download a free taste chapter.

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