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[Post] Consumer Collaboration around the World: Asia-Pacific [4/6]

Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in…

[Post] Consumer Collaboration around the World: Latin-America [3/6]

Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in…

[Post] Consumer Collaboration around the World: North-America [2/6]

Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in…

[Post] Consumer Collaboration around the World: Europe [1/6]

Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in different parts…

[Post] Brand-consumer collaborations, the perfect symbiosis

In today’s worl, change is inevitable and the pace at which things change is unpredictable; therefore the ability to be…

[Post] Co-creating brand innovations for a post-lockdown world

Together with our creative network, eÿeka, we explored the need for creativity and the power of collaboration during the current…

[Post] Smart food for clever marketers and researchers around the world

Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly…

[Post] Structural collaboration with consumers: an evolution, not a revolution

Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos…

[Post] Social Media around the World 2012

This morning we officially launched our Social Media around the World 2012 report. We organised this study for the third…

[Post] Meet ‘the 1’: the creative consumer

“Creativity isn’t a luxury, it’s a necessity!” , says Duncan Wardle. With these words, the former Walt Disney Company’s Head of Creativity & Innovation argues that creativity can give companies a competitive edge. He refers to tech giant Apple as an example; this brand became a synonym for creativity; it also dominated BCG’s top 50 list of most innovative companies for the last 15 years.

[Post] Not all consumers are alike – meet ‘the 90’, ‘the 9’, and ‘the 1’

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s largest reference website? Your answer is probably “no” which is not surprising; only less than 1% of the 1.7 billion unique visitors a month are active contributors.

[Post] Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…

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