AMMA Award nomination

InSites Consulting has been nominated for the AMMA Best Media Research Award 2010 with our Cool Brands Research: ‘Cool today, gone tomorrow‘.
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In collaboration with MTV Networks Belgium, InSites polled the views of 1.500 young Belgians between the ages of 13 and 29. The findings from this survey not only identified the coolest brand but it was also able to demonstrate a direct link between the coolest factor of a brand, on the one hand, and the brand loyalty of young people towards this brand, on the other.
Find out more about the research results here or visit the AMMA Awards website to check the other nominees.

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