Whether it is developing a new product, service, advertising campaign, or brand activation, our consumer collaboration initiatives can guide you in crafting and optimizing solutions.
We believe consumers & employees should work closely together in an iterative loop of ideation and optimization, online and offline.
Out of every 100 people, 90 can validate, 9 can curate and only 1 can create content. Depending on your research needs, we connect with these specific groups to validate, curate or create your product, service and communication solutions.
The starting point is fresh ideas and, in this context, we truly bring that out-of-the-box thinking required for new idea development, with creative crowdsourcing. We connect you with our proprietary creator network eÿeka, a unique global community of 400,000+ highly creative individuals, to bring innovative ideas and solutions to the table.
- Optimizing & testing
Generating ideas is one thing, but creating impact with them is another. We believe in fast iterations to make sure ideas turn into impactful concepts: by idea screening, concept optimization, pre-testing communications and packaging or UX/UI optimization, we involve the consumer throughout the development process.