Understand

We strongly believe in the central role of consumer insights. It all starts with understanding the consumer reality, identifying frictions, underlying needs and motivations. Our award-winning online research community approach allows you to immerse in the consumer context, unlocking fresh insights.  

Our Consumer Understanding solutions: 

  • Culture + Trends  
  • Consumer immersion 
  • Usage & Attitude 
  • Insight generation 
  • Customer Journey mapping  
  • Segmentation & Persona studies 

Other steps in our approach

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