Understand

We strongly believe in the central role of consumer insights. It all starts with understanding the consumer reality, identifying frictions, underlying needs and motivations. 

Too many brands are sitting on a pile of consumer observations and insights. Our connecting-the-dots workshops helps master this untapped potential and identify knowledge gaps, while our unique community approach allows you to immerse yourself in the consumer context to unlock fresh insights.

  • Consumer Immersion Community
    Our award-winning online research community approach allows you to immerse yourself in the consumer reality, unlocking fresh brand, category, and target group insights as well as understanding the customer journey.
  • Workshops
    Our interactive workshops, led by experts in the field, help identify knowledge gaps and enable teams to craft relevant insights.
  • Activation Tools
    Our (digital) activation tools get the right insights to the right people, helping the organization at large to take a consumer-centric perspective in everything they do.

Other steps in our approach

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