Are you connected with consumers?
The results are in. The Meet the Joneses test launched back in July in cooperation with Stichting Marketing and NIMA. Over five hundred marketers from Belgium and the Netherlands participated.
The test aimed to discover how well marketers are connected with consumers.
It uncovered some impressive strengths in the Belgian and Dutch marketing world. Some of you really do your homework! But there were some surprising gaps in knowledge too – particularly concerning healthcare, what consumers think about news sources, and whether brand or price matter most.