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Brand Religions: the 3 beliefs of the Penetration Religion

“Sales growth won’t come from relentlessly targeting a particular segment of a brand’s buyers; this fantasy is harming marketing effectiveness.”…

The Creativity Gap [podcast]

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

Brand Religions: the 3 beliefs of the Experience Religion

Why spend the night at an ordinary campsite, if you can pitch your tent in someone’s garden and make new…

Brand Religions: the 3 beliefs of the Relationship Religion

In 2017, retailer Tesco launched its brand community Food Love Stories, focusing on how good food brings people and families…

Key learnings on size and composition of online research communities

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

Brand Religions: the 3 beliefs of the Influencer Religion

“A brand is no longer what we tell the consumer it is; it is what consumers tell each other it…

Are you losing your brand religion?

Should brands go mute, or should they rather raise their voice louder than ever? What is the appropriate time to…

How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

SITEisfaction 2020 – FNB wins Best Digital Bank in South Africa

Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa….

Customer experience research: why it’s not a ‘cow and scale’ story

When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an…