Blog

Back to the Future with Christina Lee (Pernod Ricard)

In a world where change and disruption have become the norm, it is more important than ever for brands to…

Exploring the role of AI in retail healthcare

Exploring the role of AI in retail healthcare

Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…

Designing the right brand tracker for your ‘Brand Religion’

Designing the right brand tracker for your ‘Brand Religion’

Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…

FEVE Glass Hallmark - Choose tomorrow today

Co-creating a new glass hallmark for people and planet

FEVE is the Federation of European manufacturers of glass containers for food and beverage and flacons for perfumery, cosmetics and…

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…

Bothism

The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…

From Consumer Intelligence to Consumer Intuition

From consumer intelligence to consumer intuition

We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels started to…

Back to the Future with Tanya Laidlaw (Philips)

In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…

Gray (rhino) is the new Black (swan)

To make sense of these unprecedented circumstances, many have started to refer to the pandemic as a ‘Black Swan’, a…

The Business Value of Insights - ESOMAR report

The Business Value of Insights

According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…