Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Creating a sustainable world for pets, people and the planet, an interview with Royal Canin

Written by Joeri Van den Bergh / Sarah Van Oerle

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? To better understand what actions the brand is taking around sustainability, Joeri Van den Bergh connects with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

Julia Beier from Beiersdorf

Transparency at the core of your sustainability agenda, an interview with Beiersdorf

Written by Joeri Van den Bergh / Sarah Van Oerle

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain

Erik Lindroth of Duni Group

The sustainable packaging challenge, an interview with Duni Group

Written by Joeri Van den Bergh / Sarah Van Oerle

Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.

Getting Up Close and Digital to achieve customer centricity

Getting ‘Up Close and Digital’ to achieve customer centricity

Written by Maz Amirahmadi

Four brands in Asia share inspiring stories on how they got ‘up close and digital’ with customers to generate customer insights , with an online insight community at the core.

7 tricks for cracking trackers

Written by Niels Schillewaert / Katia Pallini

Brand trackers are among the most static, repetitive, and unidimensional research solutions. While they provide a finger on the pulse, they often lead to frustrations amongst their users. Read here how you can turn the tide and make brand trackers future-proof.

The ‘what’, ‘how’, and ‘why’ of Consumer Connect

Written by Sarah Van Oerle

Consumer connect expert and Managing Partner Tom De Ruyck shares his take on organizing successful ‘consumer connect’ programs.

Bahadir Tomac of Arçelik

How bold decisions help to become a sustainability leader, an interview with Arçelik

Written by Joeri Van den Bergh / Sarah Van Oerle

Bahadir Tomac, Consumer Insights Manager, talks about what sustainability means for Arçelik, the world’s most sustainable household-appliances manufacturer.

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

Written by Joeri Van den Bergh / Sarah Van Oerle

Nathalie Erdmanis, Director of Sustainability & Director of Strategic Marketing, Branding & Data Insights Analytics talks about how AG Insurance wants to contribute to a more sustainable world.

Richard Kooloos - ABN AMRO Bank

Empowering women in finance, an interview with ABN AMRO

Written by Joeri Van den Bergh / Sarah Van Oerle

Richard Kooloos, Director Group Sustainability at ABN AMRO Bank talks about how sustainability has become an integral part of financial decision making.

The Research Hub

Build your consumer-centricity lighthouse with the Research Hub

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Research hub a versatile capability that addresses all your research needs (i.e., multi-method, multi-project) on one platform.

Program Community

Better & faster insights for long-term business success via the Program community

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.

Reimagining the future workplace

Reimagining the future workplace

Written by Quentin Ashby

Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.

How the Deepdive community caters for deep human understanding

How the Deepdive community caters for deep human understanding

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.

The science of the What and the Why

The Science of the What and the Why

Written by Graeme Lawrence

A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.

Quick and agile consumer feedback with the Flash Community

Online insight communities explained

Written by Angie Deceuninck

Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.

Reasons to believe in online qualitative research

Reasons to believe in online qualitative research

Written by Heather Tluczek

For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.

Design Re-Thinking

Design Re-Thinking: the route towards customer centricity

Written by Scott Lee

Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.

Mastering Consumer Centricity - Insight Activation

Mastering Consumer Centricity: Insight Activation

Written by Tom De Ruyck

How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.

Mastering Consumer Centricity - Getting to great insights

Mastering Consumer Centricity: Getting to great insights

Written by Tom De Ruyck

What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.

Mastering Consumer Centricity - Consumer Connect

Mastering Consumer Centricity: Consumer Connect

Written by Tom De Ruyck

Installing a direct connection with your consumers… sounds scary? It doesn’t have to be, with our ‘Consumer Connect’ training. Explore Module 2 of our Consumer Centricity Academy to learn how to connect with your consumers.

Mastering Consumer Centricity - The Age of Relevance

Mastering Consumer Centricity: The Age of Relevance

Written by Tom De Ruyck

Consumers are on a quest for relevance and expect brands to play a role in this. Read on and discover why consumer centricity and being insight-led is vital, and how insights can fuel businesses.

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