Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa. SITEisfaction® 2021 insights include internet banking, mobile banking, the threat of fraud, and changes in banking behaviour during the ongoing lockdown in South Africa.
The need to put insights at the heart of all marketing decisions is core in driving company growth. Steered by this need to show a ‘return on insights’, research activities will be increasingly engineered for impact.
One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?
Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic.
With the POPIA compliance deadline set for set for 1 July, we compared the legislation with our existing data protection and privacy processes to ensure that we provide a secure and safe environment for both the data shared by our participants and the intellectual property shared by our clients. Keep reading to see how we comply.
Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.
What people say, does not always correspond with what they actually do. This so-called ‘say-do gap’ is visible from election polls to topics like sustainability. Wanting to understand human behavior, it is therefore not enough to focus on what people ‘think’ and ‘feel’; what they ‘do’ is another vital part of the research mix.
When making a decision, one does not say ‘What do I think about this’, but rather ‘How do I feel about this’. Clearly, emotions are key drivers of decision making. This strong impact of emotions on behavior also has implications for marketing research. Are ‘feel’ activities an integral part of your research mix?
As a digital-first agency we have been adopting habits and building best-in-class systems to offer 24/7 support to businesses across the globe since our inauguration at the end of the ‘90s. But these days, it is good to make the implicit explicit, to ensure our research participants, our partners, our clients and our stakeholders that we remain 100% operational.