Blog

Trends 2021 - Retail

Trends 2021 – Retail

Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Keeping up with fast-evolving expectations around banking and finance in Asia

With digital transformation being at an all-time high for the banking and finance industry, financial brands must utilize digital to stay fast, agile, and flexible, also in their research approach.

Trends 2021 - Food & Beverages

Trends 2021 – Food & Beverages

Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

SITEisfaction 2021

SITEisfaction 2021 – Capitec wins Best Digital Bank

Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa. SITEisfaction® 2021 insights include internet banking, mobile banking, the threat of fraud, and changes in banking behaviour during the ongoing lockdown in South Africa.

Four trends in research design

Four trends in research design

The need to put insights at the heart of all marketing decisions is core in driving company growth. Steered by this need to show a ‘return on insights’, research activities will be increasingly engineered for impact.

Five tips for conducting kids & youth research

Five tips for conducting kids & youth research

One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?

Trends 2021 - Fashion

Trends 2021 – Fashion

Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Reporting 10% year-on-year growth

Reporting 10% year-on-year growth

After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic.

Trends 2021 - Travel & tourism

Trends 2021 – Travel & Tourism

Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Data Protection, Privacy and POPIA

Data Protection, Privacy and POPIA

With the POPIA compliance deadline set for set for 1 July, we compared the legislation with our existing data protection and privacy processes to ensure that we provide a secure and safe environment for both the data shared by our participants and the intellectual property shared by our clients. Keep reading to see how we comply.

Trends 2021 - Beauty & Personal Care

Trends 2021 – Beauty & Personal care

Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

The insight community toolbox: ‘make’ activities

Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.