Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.
Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.
A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.
Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.
For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.
Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.
How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.
What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.
Installing a direct connection with your consumers… sounds scary? It doesn’t have to be, with our ‘Consumer Connect’ training. Explore Module 2 of our Consumer Centricity Academy to learn how to connect with your consumers.
Did you know that 72% of consumers expect companies to understand their unique needs and expectations, and that 66% would switch brands if they felt treated like a number, not an individual? (source) Consumers are on a quest for relevance and expect brands to play a role in this. Read on and discover why consumer centricity and being insight-led is vital, and how insights can fuel businesses.
Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.