20 tweetaways on Consumer Consulting Boards

End of May we launched The Consumer Consulting Board book. After just two months, the first 1,500 copies are distributed and we’re already preparing a second print (expected late August). Not to worry, until then there are still plenty of copies available via Amazon and we also offer a free e-version for the truly digital natives amongst you. And via our 20 tweetaways we now offer you a crash course in Consumer Consulting Boards 🙂 Enjoy!

  1. Marketing is evolving from a to consumers approach to a through consumers approach
    @Niels_InSites
  2. Companies should start working together with consumers
    @DougWilliamsMHD
  3. The difference between crowdsourcing & structural collaboration? Commitment!
    @tomderuyck
  4. Companies should create a bird’s nest in which consumers can leave their egg
    @LeadbeaterCh
  5. Consumers should determine the research agenda more than internal departments
    @tomderuyck
  6. Diffusing research results should be like getting small magic boxes from McDonald’s
    @caroberry
  7. Consumers act as the ideal co-researchers: filling researchers’ blind spots
    @Niels_InSites
  8. Research moves from pay to play for attention
    @kristofdewulf
  9. Organizations should reserve a seat on the board for the Chief Consumer Officer
    @kristofdewulf
  10. Insights generated through research communities have proven to be 82% more effective
    @annaliezze
  11. We are witnessing a power shift towards new economies and younger consumers
    @AnneleenBoullar
  12. By 2020 the collective GDP of emerging markets will overtake those of developed economies
    @tomderuyck
  13. Gen Y wants it right here, right now! Satisfy their need for instant gratification
    @Joeri_InSites
  14. A brand is not what you want it to be, but what consumers want it to be
    @Joeri_InSites
  15. Marketing’s real job is to give the brand back to its fans
    @Joeri_InSites
  16. The researcher of the future will need to be an expert in detecting patterns in the river of big data
    @annaliezze
  17. Consumer Consulting Boards will become the central nerve system of an organization
    @annaliezze
  18. The end of ad hoc research is near, make room for structural consumer collaboration
    @AnoukW1
  19. Consumer Consulting Boards are an integral part of a brand’s eco-system
    @tomderuyck
  20. Communities are no longer about technology, it’s about inspiring business decisions
    @tomderuyck

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