3 out of 4 travelers book a separate flight

More than half of the Belgian travelers book their stay and flight separately. 3 out of 4 travelers that book their flight separately, does this online. If they book a stay separately, it is often also booked online. Travel packages (flight + stay) are booked more offline. Travelers like booking online because they can book at all times, it’s less time consuming, well organized and easy. 77% of all travelers look up their holiday destination on the internet. They read testimonials of other travelers and practical information.
Dutch travelers book more online than Belgian travelers. “This is a general trend”, says Magali Geens, Research Director at InSites Consulting. “Dutch travelers have more experience with online purchasing. 65% of all Dutch surfers have already bought something online. They have more trust in e-commerce, and trust if of course something very important when booking your holiday.” These results are part of the research project, conducted in Belgium and in the Netherlands, in collaboration with Living Tomorrow.
For more information on travel research projects, contact Magali Geens (Magali@insites.eu, +32 9 269 16 04).

You might also be interested in

InSites Consulting Rotterdam is moving up

InSites Consulting Rotterdam is moving up!

Our Rotterdam team moved up to a new office, on the 8th floor of the Eurogate III building (Watermanweg 40-42),…

What is advertising effectiveness?

It’s Effie season, but what is ‘advertising effectiveness’?

When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that…

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…