What Frank G just said to me … “It was amazing the cross the borders so fast and easy. To click a thousand miles in one second, to the South, to the North. It was frustrating to talk with Portugees people having 25°C on their thermoter 🙂 But lucky me, the British guys had a rainy time too. About Corporate Social responsibility, we learned a lot ! A remarkable quote : “A responsible company makes profit in a sustainable way”. “
What is trending in marketing, branding and culture, and what can brands learn from it? This question gathered a record number of brand managers, communication specialists and marketing professionals at the UBA Trends Day on Thursday, March 18.
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.
People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. I…