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There is a sonic branding revolution going on and you are not ready for it

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on…

Do faces speak louder than words?

The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…

Mighty easy to escape the commodity magnet?

As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on…

How non-profit organizations are setting the bar for effective advertising

Advertising award season has arrived, honoring those smart marketing communication ideas, with next week The International Advertising Festival in Cannes,…

Collaborating with consumers to grow your business

Nowadays, the business environment is changing faster than ever. Whether you are one of the bigger players or a smaller…

How can we use social media in research?

The media are flooding us with a tsunami of messages about the importance and optimal implementation of social media in…