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SkyTeam x Experience Marketing - podcast

SkyTeam x Experience Marketing [podcast]

When we think about brands, we generally think about whatever it is they sell. Apple sells phones and computers, Disney sells entertainment, McDonald’s sells fast food. There is a key aspect to each that is incredibly important to what they sell; but it is far less tangible: experience.

Var x Sonic Branding - a podcast by InSites Consulting

Var x Sonic Branding [podcast]

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily…

Podcast - Duvel x Distinctive Assets by InSites Consulting

Duvel x Distinctive Assets [podcast]

What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…

Designing the right brand tracker for your ‘Brand Religion’

Designing the right brand tracker for your ‘Brand Religion’

Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…

No two brands are the same, so why are they measured in the same way?

No two brands are the same – they have different objectives, serve different needs, are in different stages of their…

Brand Religions: the 3 beliefs of the Penetration Religion

“Sales growth won’t come from relentlessly targeting a particular segment of a brand’s buyers; this fantasy is harming marketing effectiveness.”…

Brand Religions: the 3 beliefs of the Experience Religion

Why spend the night at an ordinary campsite, if you can pitch your tent in someone’s garden and make new…

Brand Religions: the 3 beliefs of the Relationship Religion

In 2017, retailer Tesco launched its brand community Food Love Stories, focusing on how good food brings people and families…

Brand Religions: the 3 beliefs of the Influencer Religion

“A brand is no longer what we tell the consumer it is; it is what consumers tell each other it…

Are you losing your brand religion?

Should brands go mute, or should they rather raise their voice louder than ever? What is the appropriate time to…

ENTERS THE SONIC BRANDING REVOLUTION & CHANCES ARE YOU ARE NOT READY FOR IT

There is a sonic branding revolution going on and you are not ready for it

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on…

Do faces speak louder than words?

Do faces speak louder than words?

The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…