Blog

Back to the Future with Sarah Ryan (The Arnott’s Group)

In this pandemic reality, research and insights professionals are challenged to rethink their long-standing practices and approaches. Are pre-corona insights…

The invisible crisis during COVID-19: our mental well-being

The sanitary and economic impact of COVID-19 is broadcasted, discussed and debated widely on a daily basis, but how are…

Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months…

Back to the Future with Walter Li (Cathay Pacific Airways)

COVID-19 has changed everyday life in ways that were unthinkable before; it has also challenged research and insights professionals to…

Back to the Future with Tiina Raikko

The current pandemic has not only marked consumers and brands, it also challenged research and insights professionals to rethink current…

Brand advertising must acknowledge COVID-19 to cut through

As the COVID-19 lockdown continues, consumers are forced to navigate an evolving reality and the range of emotions that it…

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

How diversity can help brands prepare for tomorrow

“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…

The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…