Blog

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

How diversity can help brands prepare for tomorrow

“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…

The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

Is Clean the new Green?

Since the start of the lockdown, we have been engaging deeply with 102 consumers from 13 countries in a COVID-19…

Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

The rise of enochlophobia and what this trend means for your brand

From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…

Co-creating brand innovations for a post-lockdown world

Together with our creative network, eÿeka, we explored the need for creativity and the power of collaboration during the current…

The role of creativity in times of crisis [infographic]

As we currently find ourselves in a highly volatile business environment, the need for creativity in preparation for tomorrow is…

The three parameters of ideation

The LEGO Group has converted some of their machinery to produce more than 13,000 plastic face visors a day to…