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Customer experience research: why it’s not a ‘cow and scale’ story

When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an…

Ingredients of Customer Centricity: Extreme Creativity

Customer Experience determines not only whether a brand survives, but also whether it thrives. In this series of articles, our…

Ingredients of customer centricity: Extreme Speed

Customer centricity means that brand owners need to step outside the boundaries of their business. Also, they should consider their…

Ingredients of customer centricity: Extreme Customer Obsession

We are in the midst of a Copernican Revolution. Businesses that revolve around their customers outperform and outlast brands that…

Customer centricity: the new Copernican revolution

Some 450 years ago, Nicolaus Copernicus concluded that the Sun (and not the Earth) is at the center of our…

How we keep on aiming for the sky with our SkyPriority research app

The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…

3 steps towards a truly consumer-centered organization

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering…