Exploring the role of AI in retail healthcare
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
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Customer experience research: why it’s not a ‘cow and scale’ story
When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an…
Ingredients of Customer Centricity: Extreme Creativity
In this series, we evaluate the three core ingredients to become a truly customer-centric organization: zooming in on Extreme Creativity. Consumers’ wants and needs change. So, being more creative in your approach means staying abreast of these changes. If you wish to excel, you have to be creative.
Ingredients of customer centricity: Extreme Speed
In this series, we evaluate the three core ingredients to become a truly customer-centric organization: zooming on Extreme Speed. If you wish to improve your organization’s internal clock speed and time-to-market, you need to adopt an agile, flexible, and fast approach. Speed is the key.
Ingredients of customer centricity: Extreme Customer Obsession
We are in the midst of a Copernican Revolution. Businesses that revolve around their customers outperform and outlast brands that…
Customer centricity: the new Copernican revolution
How we keep on aiming for the sky with our SkyPriority research app
The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…
3 steps towards a truly consumer-centered organization
Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering…