
Exploring the role of AI in retail healthcare
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an…
Customer Experience determines not only whether a brand survives, but also whether it thrives. In this series of articles, our…
Customer centricity means that brand owners need to step outside the boundaries of their business. Also, they should consider their…
We are in the midst of a Copernican Revolution. Businesses that revolve around their customers outperform and outlast brands that…
Some 450 years ago, Nicolaus Copernicus concluded that the Sun (and not the Earth) is at the center of our…
The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…
Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering…