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Unlocking the power of consumers

Unlocking the power of consumers: meet the 90, 9 and 1 [infographic]

Dive into our ‘Unlocking the power of consumers’ infographic and discover how to involve the right consumer for the right task!

Drag Queens, Activists & Sneakerheads

Drag Queens, Activists & Sneakerheads

Our industry loves to talk people; we talk to ‘the consumer’ all day, every day. Yet, for the most part this is our consumer, today’s consumer, and generally the mass market. There’s a problem with this; it’s all a bit too comfortable. It reinforces our existing beliefs and leads to short-termism in marketing.

Post-COVID Consumer Trends in Travel & Tourism

Post-COVID Consumer Trends in Travel & Tourism

The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.

Wie verändert sich die Welt weiterhin in 2021?

Wie verändert sich die Welt weiterhin in 2021?

Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.

Neighbourly Networks

Defining the post-2020 consumer in South Africa

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…

Unapologetic activism

The rise and rise of Unapologetic Activism in Australia

Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…

Disentangling taboos

Taboos, Resilience and Activism: defining the post-2020 UK consumer

In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…

2021 Culture + Trends report: Happiness Reset

La differ-France : comment le consommateur français post-2020 se distingue

Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…

Trend Report 2021: Happiness Reset

Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…

2021 Culture + Trends report

Defining the post-2020 consumer – a trend report

We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…

Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months…