Blog

The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

Is Clean the new Green?

Since the start of the lockdown, we have been engaging deeply with 102 consumers from 13 countries in a COVID-19…

Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

The rise of enochlophobia and what this trend means for your brand

From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…

The Conscious Consumer

As the COVID-19 pandemic is flooding our news feeds and Greta Thunberg’s sailing boat and climate protesters hardly get any…

How brands can engage NextGen consumers

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…

Those f**king YOLOs!

As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels:…

What young people add to ads

As published on How Cool Brands Stay Hot on June 19, 2014. On June 5, Viacom gathered the best of…

5 Paradoxical Consumer Trends

As published on How Cool Brands Stay Hot on Thursday June 12, 2014. Early 2014, five trend watchers teamed up…

I share, therefore I exist

As published on How Cool Brands Stay Hot on March 14, 2014. On Thursday February 13th the annual MWG Congress…

Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…