
Accelerating towards Consumer Intuition
Research shows we have vaulted five years forward in consumer and business digital adoption, in a timespan of merely eight…
Research shows we have vaulted five years forward in consumer and business digital adoption, in a timespan of merely eight…
The pandemic reality forced many of us to take a few steps backwards – to rewind and reset – in…
In a world where change and disruption have become the norm, it is more important than ever for brands to…
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…
Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…
In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…
We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels started to…
In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…
To make sense of these unprecedented circumstances, many have started to refer to the pandemic as a ‘Black Swan’, a…
According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…
The current pandemic has not only marked consumers and brands, it also challenged research and insights professional to rethink current…