Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
Written by Joeri Van den Bergh / Kate Rhodes
Sustainability is a topic close to the heart for Gen Z. Find out more about Generation Z and sustainability in Australia now.
Written by Joeri Van den Bergh / Sarah Van Oerle
Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z in Asia expects from brands.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
88% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in Asia, and they expect accessible advice. Find out what this means for brands here.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In Asia, 48% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
Written by Joeri Van den Bergh / Sarah Van Oerle
In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior
Written by Joeri Van den Bergh / Sarah Van Oerle
51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
Written by Joeri Van den Bergh
Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.
Written by Angie Deceuninck
Discover how to unlock creativity within an organization through Creative Crowdsourcing.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.
Written by Laura Hunt
Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.