![Understanding consumer trends and local culture [an interview with GSK]](https://insites-consulting.com/media/2021/03/Blog_quote_pic_JoStanbridge-800x450.jpg)
Understanding consumer trends and local culture [an interview with GSK]
We invited Jo Stanbridge, Global Insight Lead Sensodyne at GSK, to share her experience on collaborating with leading-edge consumers to fully understand the importance of consumer trends and how they manifest within different cultures.