Blog

Back to the Future with Christine Schapdryver (Aveo)

The current pandemic has not only marked consumers and brands, it also challenged research and insights professional to rethink current…

Back to the Future with Sarah Ryan (The Arnott’s Group)

In this pandemic reality, research and insights professionals are challenged to rethink their long-standing practices and approaches. Are pre-corona insights…

Community research your way, at your pace

Community research your way, at your pace

Like most businesses in the UK, our office doors have been closed for the last few months, forcing us to…

Back to the Future with Walter Li (Cathay Pacific Airways)

COVID-19 has changed everyday life in ways that were unthinkable before; it has also challenged research and insights professionals to…

Back to the Future with Tiina Raikko

Back to the Future with Tiina Raikko

The current pandemic has not only marked consumers and brands, it also challenged research and insights professionals to rethink current…

Myth-busting – The case for online insight communities in France

According to ESOMAR, the World Association for Opinion and Marketing Research, the online community market represents nearly a billion dollars…

Facing 2030 - lessons for the future

Facing 2030 – Lessons for the future

Mark Ritson loves to make a headline. As he confessed, “when you sell yourself, you need to come out with…

A penny for your thoughts - Episode 4

The Creativity Gap [podcast]

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

Key learnings on size and composition of online research communities

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…

Mocule 4 Insight Academy - Using insights

From relevant to hyper-relevant: insights at the core of your business through the Insight Academy

Companies these days are exposed to a multitude of new business models: Ikea is experimenting with furniture subscriptions, online marketplaces…

4 ways for research to leave the twilight zone in 2020

2020, a pivotal year which has set its time mark on many business strategies and plans over the past years….

Four consumer insights trends

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….