Accelerating towards Consumer Intuition
Research shows we have vaulted five years forward in consumer and business digital adoption, in a timespan of merely eight…
Blog
Back to the Future with Tina Tonielli (GSK)
The pandemic reality forced many of us to take a few steps backwards – to rewind and reset – in…
Back to the Future with Christina Lee (Pernod Ricard)
In a world where change and disruption have become the norm, it is more important than ever for brands to…
Exploring the role of AI in retail healthcare
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’
According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…
Back to the Future with Jarrad Dunning (Bankwest)
Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…
The rise of ‘bothism’ and what that means for your brand
In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…
From consumer intelligence to consumer intuition
We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels started to…
Back to the Future with Tanya Laidlaw (Philips)
In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…
Gray (rhino) is the new Black (swan)
To make sense of these unprecedented circumstances, many have started to refer to the pandemic as a ‘Black Swan’, a…
The Business Value of Insights
According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…
Back to the Future with Christine Schapdryver (Aveo)
The current pandemic has not only marked consumers and brands, it also challenged research and insights professional to rethink current…