From relevant to hyper-relevant: insights at the core of your business through the Insight Academy
Companies these days are exposed to a multitude of new business models: Ikea is experimenting with furniture subscriptions, online marketplaces…
Blog
4 ways for research to leave the twilight zone in 2020
2020, a pivotal year which has set its time mark on many business strategies and plans over the past years….
Four consumer insights trends
When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….
How insight departments deal with change, while fundamentally things remain the same
With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around…
IIeX Europe 2019: The 6 features of the future market researcher
IIex, the international insight innovation community, set up camp in Amsterdam for its annual European event. A rich diversity of…
InSites Consulting launches research automation tool Fluent
With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an…
Bots take over the heavy lifting
How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for…
Take-aways from our ESOMAR Research Shark Tank
Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…
Video, the key to insight activation
Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…
Proactive Consumer Insight Management
Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….
What is your Customer Centricity score?
As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…
What researchers can learn from bartenders
How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…