Brand-consumer collaborations, the perfect symbiosis
In today’s worl, change is inevitable and the pace at which things change is unpredictable; therefore the ability to be…
Blog
Co-creating a new glass hallmark for people and planet
FEVE is the Federation of European manufacturers of glass containers for food and beverage and flacons for perfumery, cosmetics and…
Awarded Silver Trophy in ESOMAR Research Effectiveness Awards 2020
Fighting off stiff competition, we secured the Silver Trophy in the ESOMAR Research Effectiveness Awards for Anheuser-Busch’s three-year innovation project. To…
Innovation Envy [podcast]
Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…
Unfolding the innovation DNA: Pilot
In our Innovation series, we aim to unpack Innovation’s DNA characteristics. We started with Friction and explored the role of Passion. We are now at the third and final characteristic: embracing a perpetual beta approach. In other words, adopting a Pilot mentality.
Unfolding the innovation DNA: Passion
Successful innovators are characterized by this drive and endurance to take an insight forward. Their aim is to turn it into an idea and subsequently a concept. Here’s how surgically infusing passion into your process can bolster your proposition.
Unfolding the innovation DNA: Friction
Many innovations, especially disruptive innovations, start with a friction, a frustration, an unmet need: the founder experiences a problem for which there is no solution, so they create the solution. This is also the first of 3 DNA characteristics incumbents can infuse to catch up with disruptors.
Innovation's David vs Goliath
Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to…