Awarded Silver Trophy in ESOMAR Research Effectiveness Awards 2020
Fighting off stiff competition, we secured the Silver Trophy in the ESOMAR Research Effectiveness Awards for Anheuser-Busch’s three-year innovation project. To…
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How diversity can help brands prepare for tomorrow
“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…
The role of creativity in times of crisis [infographic]
As we currently find ourselves in a highly volatile business environment, the need for creativity in preparation for tomorrow is…
The three parameters of ideation
The LEGO Group has converted some of their machinery to produce more than 13,000 plastic face visors a day to…
Innovation Envy [podcast]
Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…
Unfolding the innovation DNA: PILOT
In our Innovation series, we aim to unpack Innovation’s DNA characteristics. We started with Friction and explored the role of…
Unfolding the innovation DNA: PASSION
Our previous blogpost discussed the first tier of the innovation model, Friction – the unmet need that inspires innovators to…
Unfolding the innovation DNA: FRICTION
Are you familiar with the English proverb ‘Necessity is the mother of invention’? In simple terms, it means that we…
Innovation's David vs Goliath
Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to…
The power of the big head: why you should not go down the variety lane
In this day and age, we hear more and more about the importance of innovation and how consumers are seeking…
Open Innovation: User collaboration through online communities
Last week, at the Product Innovation Management Conference (PIM), the Product Development and Management Association (PDMA) launched their guide to…