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How brands can engage NextGen consumers

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…

Those f**king YOLOs!

As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels:…

What young people add to ads

As published on How Cool Brands Stay Hot on June 19, 2014. On June 5, Viacom gathered the best of…

5 Paradoxical Consumer Trends

As published on How Cool Brands Stay Hot on Thursday June 12, 2014. Early 2014, five trend watchers teamed up…

I share, therefore I exist

As published on How Cool Brands Stay Hot on March 14, 2014. On Thursday February 13th the annual MWG Congress…

Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…

Millennials & Social Media: Brand expectations on social media [infographic]

As published on How Cool Brands Stay Hot on January 23, 2014. Did you know that, on average, GenYers follow…

How to engage with Millennials?

Join our US team on Tuesday November 5, 2013 in New York for an ARF Thought Leader session on Engaging Millennials. Generation Y…

Become a better youth marketer through co-creation with young people

Join Joeri Van den Bergh (Gen Y expert & co-author of How Cool Brands Stay Hot) and Maarten Lagae (Senior…

A big thank you!

The first edition of ‘How Cool Brands Stay Hot: Branding to Generation Y’ is now a bit over 2 years…

Do companies overinvest in their presence on social media?

A mere 4% of all Americans aged 15 to 25 thinks that a brand page on Facebook is a credible…