Blog

Four consumer insights trends

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….

How insight departments deal with change, while fundamentally things do not change

With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around…

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European…

InSites Consulting launches research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an…

Bots take over the heavy lifting

How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for…

Take-aways from our ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…

Video, the key to insight activation

Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…

Proactive Consumer Insight Management

Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….

What is your Customer Centricity score?

As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…

What researchers can learn from bartenders

How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer…

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…