A toast to our first Smartees!
Yesterday, the first Smartees took place in our offices. Smartees are a series of workshops, where we share knowledge and experiences on different research & marketing topics. The previous one was on Advertising research. Steven Van Belleghem, Director Brand & Communication research presented, together with two our senior consultants working in his team, Dennis Claus and Angie Deceuninck. They covered these marketing questions: How can I, as a advertiser, connect with my customer? How can I effectively measure the impact of my advertising campaign? How can I track offline conversations between my customers? The Smartees took place in a fully booked penthouse. There was a lot of interaction, a lot of thoughts on the topic that were shared, which was great! Just like we hoped it would be. If you still want to join this Smartees on Advertising research, we set up an extra date on 2 October in Ghent and 7 October in Rotterdam. Check out the full program here and sign in online.