“Imagine this: you are a quantitative researcher, and have been writing questionnaires that include 5 point Likert scales for years now. One day, someone comes up to you and tells you that it has just been scientifically proven that participants don’t understand 5 point likert scales. That the whole system behind it, is flawed, and that you are no longer to use it in your projects, because a study among thousands of people has indicated its ineffectiveness….” At ResearchWorldConnect, our research innovator Elias Veris ‘s written a very interesting article last week. Check it out: “Killing your gamified darlings“.