As seen on RWconnect: Killing your gamified darlings

“Imagine this: you are a quantitative researcher, and have been writing questionnaires that include 5 point Likert scales for years now. One day, someone comes up to you and tells you that it has just been scientifically proven that participants don’t understand 5 point likert scales. That the whole system behind it, is flawed, and that you are no longer to use it in your projects, because a study among thousands of people has indicated its ineffectiveness….” At ResearchWorldConnect, our research innovator Elias Veris ‘s written a very interesting article last week. Check it out: “Killing your gamified darlings“.

You might also be interested in

InSites Consulting Rotterdam is moving up

InSites Consulting Rotterdam is moving up!

Our Rotterdam team moved up to a new office, on the 8th floor of the Eurogate III building (Watermanweg 40-42),…

What is advertising effectiveness?

It’s Effie season, but what is ‘advertising effectiveness’?

When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that…

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…