On average, Belgians visit 3.7 different supermarkets. Especially quality of products determines the choice of supermarket. Next in line is price, proximity of the supermarket and productrange. Nearly all visitors own a supermarket loyalty card, but only half of them always uses it. Online shopping is not very popular. These are the results from a study InSites Consulting did together with Living Tomorrow. For more information, contact Annelies Verhaeghe (annelies@insites.eu) or download the press release: Persberichtinsitessupermarkt01_07_nl