Belgians not loyal to 1 supermarket

On average, Belgians visit 3.7 different supermarkets. Especially quality of products determines the choice of supermarket. Next in line is price, proximity of the supermarket and productrange. Nearly all visitors own a supermarket loyalty card, but only half of them always uses it. Online shopping is not very popular. These are the results from a study InSites Consulting did together with Living Tomorrow. For more information, contact Annelies Verhaeghe ( or download the press release: Persberichtinsitessupermarkt01_07_nl

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