Belgians not loyal to 1 supermarket

On average, Belgians visit 3.7 different supermarkets. Especially quality of products determines the choice of supermarket. Next in line is price, proximity of the supermarket and productrange. Nearly all visitors own a supermarket loyalty card, but only half of them always uses it. Online shopping is not very popular. These are the results from a study InSites Consulting did together with Living Tomorrow. For more information, contact Annelies Verhaeghe (annelies@insites.eu) or download the press release: Persberichtinsitessupermarkt01_07_nl

You might also be interested in

InSites Consulting Rotterdam is moving up

InSites Consulting Rotterdam is moving up!

Our Rotterdam team moved up to a new office, on the 8th floor of the Eurogate III building (Watermanweg 40-42),…

What is advertising effectiveness?

It’s Effie season, but what is ‘advertising effectiveness’?

When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that…

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…