Best Workshop at MIE 2010

On 23 and 24 November MOA and NIMA organized the 9th edition of the Marketing & Information Event in Den Haag (NL).
As every year the visitors elect the Best Workshop of the event and this year the winner is… Steven Van Belleghem (author of The Conversation Manager) and Annemiek Temming (Danone) with their session ‘A conversation management strategy when a TV show impacts your brand‘.
In The Netherlands Danone “won” the contest of the “biggest wind egg” with one of its products (Actimel). The contest was the central theme of a national and widely successful TV program called “Kassa”. After this event, the sales for Actimel dropped and there was a lot of word-of-mouth about the TV show and the product. Together with Danone InSites Consulting assessed to what extent there was a link between the two phenomena and how Danone could / should join the conversation to support its brand and keep up / enhance the image.
Our Communities team also provided a workshop on Day 1 of the event. Emiel van Wegen and Janneke Laurijsse talked about the Ben & Jerry’s community we set-up for Unilever. This presentation ranked in the top 10 of Day 1.

So congratulations to both teams for their great performance at MIE 2010.
Want to find out more about Conversation Management? Visit www.theconversationmanager.com or contact Steven Van Belleghem
Interested in Research Communities? Contact Tom De Ruyck

You might also be interested in

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…

Bothism

The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…