Clash of the Titans – Online vs In-Person Qualitative Research

The next generation of online qualitative research has emerged. The majority of people in the developed world are now using the Internet to communicate and interact with each other more than ever before. In parallel to the growth of the Internet and Social Web, the use of online qualitative methods such as online focus groups, bulletin boards, buzz monitoring and web ethnography continues to gain momentum.
But to what extent do online methodologies contribute to the quality (robustness, fitness for purpose) and value (VFM, insight, usefulness) of the qualitative offering? How does online qualitative research compare with its ‘in-person’ counterpart?
On December 7, BAQMaR organizes an online debate covering the following three topics:

  • Do online qualitative interviewing methods better meet client needs including value for money?
  • Does online offer a way to improve the depth of engagement with respondents, or will face-to-face interviewing always be a better way?
  • Why is there a resistance from many research consultants to taking projects online?

The debate is set-up as a fringe event of The Festival of NewMR. Two teams of ‘Titans’ will come together for this interactive debate.
The ‘Onliners’ and the ‘In-Personers’ will present and give their arguments and views on these topics. You, the public are invited to observe and vote in this live debate, on the strongest argument for each topic. Tom De Ruyck, Senior Manager ForwaR&D Lab is one of the “Onliners”.
Interested to register? Visit the BAQMaR website or

You might also be interested in

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…


The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…