Consumer insensitive to coffee promotions

Our Innovation Research Unit conducted research on how successful promotions are within the coffee industry among Dutch and Belgian consumers. Both nationalities show that brand is the most convincing element when buying coffee. 66% is insensitive to promotions. The promotion with the most impact in both countries is granting more productvolume, presented in =X%. Pricepromotions have less effect in the Netherlands than in Belgium. If you’re interested in more results, click here for the full article. For more information on Innovation Research, contact Filip De Boeck, Director Innovation Research (, +32(0)9 269 15 07).

You might also be interested in

InSites Consulting Rotterdam is moving up

InSites Consulting Rotterdam is moving up!

Our Rotterdam team moved up to a new office, on the 8th floor of the Eurogate III building (Watermanweg 40-42),…

What is advertising effectiveness?

It’s Effie season, but what is ‘advertising effectiveness’?

When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that…

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…