Our Innovation Research Unit conducted research on how successful promotions are within the coffee industry among Dutch and Belgian consumers. Both nationalities show that brand is the most convincing element when buying coffee. 66% is insensitive to promotions. The promotion with the most impact in both countries is granting more productvolume, presented in =X%. Pricepromotions have less effect in the Netherlands than in Belgium. If you’re interested in more results, click here for the full article. For more information on Innovation Research, contact Filip De Boeck, Director Innovation Research (filip.deboeck@insites.eu, +32(0)9 269 15 07).