3 Trends in Domestic Appliances & Household Care
Written by Anita Janssen
Take a closer look at 3 trends in domestic appliances & Household care from our What Matters 2023 Report. Read more here.
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3 Trends in Beauty
Written by Delphine Vantomme
Take a deeper dive into what trends are coming up in Beauty. A closer look at the industry from our What Matters Trend Report.
4 Trends in Finance
Written by Scott Lee
From our 2023 What Matters Trend Report, find a closer look at 4 trends in Finance and what you can expect to see in this industry.
How innovative disrupters support healthcare services
Written by Frances White
Healthcare is a fundamental necessity in all societies, and we all engage with it at some point in life. Read on to discover how innvative disrupters find their way into the healthcare landscape.
Gen Z x Mental well-being [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
Sustainability Trends 2022: Extending Life
Written by Joeri Van den Bergh
Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.
What trends mean for innovation
Written by Katia Pallini
Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.
2022 Trends in Finance
Written by Scott Lee
The multitude of lockdown measures forced banks and financial institutions to rethink and reshape their service offering. Entering 2022, we see people reclaiming their lives and re-evaluating how they spend their time, energy and money. This blogpost will highlight three trends which will shape finance in the year to come.
2022 Trends in Consumer Goods
Written by Daniel Teixeira / Daphne Leung
The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.
2022 Trends in Media & Entertainment
Written by Marcello Garritano / Kate Rhodes
As people increasingly ‘rebound and rebalance’ and reclaim their lives, the Media & Entertainment sector is also expected to bounce back. This blogpost zooms in on three key trends this sector in 2022.
2022 Trends in Health & Well-being
Written by Laura Hunt / Victoria Mottershead
We are all living in a world where health and well-being agendas became a priority against the backdrop of a global pandemic. The million-dollar question for brands is, of course, how to respond to this changing landscape. Let’s dive into three trends that are shaping health and well-being!
2022 Trends in Travel & Tourism
Written by Jazz Ocfemia / Kate Rhodes
The past two years made people stay put, work from home, and shelve any travel plans. Entering 2022, we see people ‘rebound and rebalance’. In this last blogpost in a series of five, we’ll dive into three trends in travel and tourism to keep an eye out for.
Defining the consumer of 2022 in South Africa
Written by Henk Pretorius
2021 was the year of collective readjustment. Accepting the ongoing uncertainty of the COVID-19 world, people tried to reclaim their lives, looking for a balance between the long term and short term to achieve happiness. In 2022, we will all strive to rebound and rebalance. Let’s see what this means for South-Africa.
Three ways to take trends forward
Written by Katia Pallini
The start of a new calendar year is characterized by the release of trend reports. But having browsed through some of those reports, you may wonder what you should do next? Many readers struggle with their actionability. To inspire you, we share three ways to take consumer trends forward.
Defining the 2022 consumer – a trend report
Written by Kate Rhodes
Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.
Trends 2021 – Retail
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Trends 2021 – Food & Beverages
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Trends 2021 – Fashion
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Trends 2021 – Travel & Tourism
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Trends 2021 – Beauty & Personal care
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Banking on a Happy Life
Written by Scott Lee / April Chow
In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.
Defining the Post-2020 NextGen Consumer
Written by Joeri Van den Bergh / Angie Deceuninck
Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.
Drag Queens, Activists & Sneakerheads
Our industry loves to talk people; we talk to ‘the consumer’ all day, every day. Yet, for the most part this is our consumer, today’s consumer, and generally the mass market. There’s a problem with this; it’s all a bit too comfortable. It reinforces our existing beliefs and leads to short-termism in marketing.
Post-COVID Consumer Trends in Travel & Tourism
Written by Scott Lee
The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.
Wie verändert sich die Welt weiterhin in 2021?
Written by Anita Peerdeman / Beatrice Keller
Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.
Defining the post-2020 consumer in South Africa
Written by Heather Tluczek / Amone Redelinghuys
A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…
The rise and rise of Unapologetic Activism in Australia
Written by Erica van Lieven
Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…
Taboos, Resilience and Activism: defining the post-2020 UK consumer
Written by Andy Cumming / Kylie Fitzpatrick
In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…
La differ-France : comment le consommateur français post-2020 se distingue
Written by Hakim Zemni / Thomas Langella
Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…
Trend Report 2021: Happiness Reset
Written by Joeri Van den Bergh
Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…
Defining the post-2020 consumer – a trend report
Written by Joeri Van den Bergh
We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.
The pandemic as a catalyst for culture shifts
For trendwatchers, the pandemic is a remarkable and fascinating event; it spurs slow-moving macro trends and acts as catalyst for…
La crise invisible de la COVID-19 en Europe et en France: notre bien-être mental
Written by Hakim Zemni / Dania Al Sabbagh
L’impact sanitaire et économique de la COVID-19 est sans cesse diffusé, discuté et débattu au quotidien, mais comment faisons-nous réellement…
InSites Consulting launches global Culture + Trends solution
To help brands navigate these extraordinary times, we’re excited to announce the global roll-out of our Culture + Trends solution….
How the focus on health is shaping today’s mobility trends
Written by Lily Charnock
For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…
How brands are shaping consumers’ DIY routines
Written by Joeri Van den Bergh / Sarah Van Oerle
Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…
How brands inject ‘soulidarity’ in a post-lockdown society
Written by Joeri Van den Bergh / Sarah Van Oerle
From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…
Prioritizing well-being in a post-lockdown world
Written by Joeri Van den Bergh
The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…
The Day After: which COVID-19 habits will stick?
Written by Joeri Van den Bergh
Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…
Consumers Unmasked
Written by Anke Moerdyck
Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…
The rise of enochlophobia and what this trend means for your brand
Written by Joeri Van den Bergh / Sarah Van Oerle
From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…
4 ways brands can act upon the changing reality
Written by Alice Mathews
The COVID-19 pandemic is changing life as we know it across the world, with the absence of normality transforming consumer…
Extreme indulgence for the next generations
Written by Katia Pallini
Consumers today search for a sense of meaning behind their actions, also when it comes to their eating habits. This quest for a healthy and conscious food lifestyle is especially present amongst the younger generations. Read on to find out how brands tap into this.
3 things brands can learn from Gen Z’s Wanderlust
Written by InSites Consulting
Three things brands can learn from the next generations’ Wanderlust
The next generations want brands that take a stand
Written by Katia Pallini
Research revealed that people would not mind if 74% of the brands they use every day would cease to exist. More than ever it’s important for brands to show their real colors and demonstrate purpose beyond profit-making. Read on to learn more on how they do that!
Brands and the ‘Galentine’s Day’ bandwagon
Written by Katia Pallini
With February 14 just around the corner, we are massively getting the spread-your-love lecture. So what’s ‘Galentine’s Day’ all about?
When robots are the new fashionistas
Written by Katia Pallini
While once the idea of speaking and interacting with technology did not only seem impossible, but felt unnecessary and even odd, smart technology today has transformed many parts of our lives – including fashion.
How Stash is disrupting the investment industry
Written by InSites Consulting
The next generations want to explore the idea of investing their money, but without running the risk of losing it all. Discover how Stash is helping them and disrupting the investment markets.
The (fr)agile reality of the next generations
Written by Joeri Van den Bergh
The fragile world impacts the next generations and their take on life. Curious what this means for brands? Read on to discover.
Xennials, a label for the unlabeled generation
Written by Katia Pallini
For those feeling stuck in between the Generations X, Y Z and the baby boomers, the label Xennial may well bring the answer! Read on to find out more.
Marketers connect with humans to shape the future of their brands
Written by Niels Schillewaert
Both insight industry and brand owners face the same challenge: they depend on humans to shape and build the future of their brands. Read on to find out more.
The Scandinavian way of working? Lagom!
Written by Joeri Van den Bergh
Scandinavia is often appraised on a societal level for providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. Read on to find our more.
Ditch the office hierarchy [an interview with FREITAG]
Written by Joeri Van den Bergh
Oliver Brunschwiler shares how FREITAG has ditched office hierarchy and is applying a holacracy system in their organization.
The No Bullshit Brand Diet
Written by InSites Consulting
Read about how healthy living is no fad, but a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.
Men’s grooming is booming
Written by InSites Consulting
Although unthinkable at some point, women have been wearing trousers for decades. Discover what the next trend is for men.
5 Paradoxical Consumer Trends
Written by Anke Moerdyck
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…