Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt to their emerging needs. But for brands to act correctly, they need to understand the new reality in which consumers are living, working and spending. As experts in online consumer research, we’ve put our powerful community platform to use at this unprecedented time, to provide you with the voice of consumers today, so that you can make business-critical decisions tomorrow.

From shopping and self-care, to everyday life and the environment; via our proprietary COVID-19 consumer community, we asked consumers around the globe to share their feelings, behaviors and future intentions for a range of topics, to provide an insight into the future consumer in post-corona times.

Tune in and hear from Joeri Van den Bergh (Future Consumer Expert & Co-founder InSites Consulting) and Sarah Van Oerle (our COVID-19 Community Manager) what consumers envision as their new reality. Consumers Unmasked: Insights into an evolving COVID-19 reality!

“We are living in delicate times and I feel brands have to be close to consumers during this crisis and, more important, during the back-to-normal-life process, accompanying the changes that society will experience.”

España, Male, 18-35

To help brands navigate through these fickle times, we’ve created a dedicated COVID-19 online community approach. Intrigued? Get in touch and we’d be happy to start the conversation and listen to your challenges!

You might also be interested in

Gen Z Unmasked

Gen Z Unmasked

The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.

Banking on a Happy Life

Banking on a Happy Life

In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.