Early June, we launched a new publication: ‘The Consumer Consulting Board: Consumers shaping your business’. Haven’t heard of it? Well, in short, this book gathers 5 years of research by InSites Consulting on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer. The book is illustrated with various cases of major global brands such as H.J. Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more.

Next to that, we’re also proud to say it has been endorsed by several key people in the industry such as Dan Foreman (President of ESOMAR), Leonard Murphy (Editor-in-chief Greenbook) and Frank Abenante (Global VP Brands AB InBev).
Now next to the hard copy version of the book (available on Amazon), we’ve also created a completely free e-version. Of course you’re free to download and share it with your network. We hope you find this book an interesting source of inspiration for you and your organisation and we look forward to your feedback, thoughts and ideas!