Enjoy the free e-version of the Consumer Consulting Board book

Early June, we launched a new publication: ‘The Consumer Consulting Board: Consumers shaping your business’. Haven’t heard of it? Well, in short, this book gathers 5 years of research by InSites Consulting on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer. The book is illustrated with various cases of major global brands such as H.J. Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more.

Next to that, we’re also proud to say it has been endorsed by several key people in the industry such as Dan Foreman (President of ESOMAR), Leonard Murphy (Editor-in-chief Greenbook) and Frank Abenante (Global VP Brands AB InBev).
Now next to the hard copy version of the book (available on Amazon), we’ve also created a completely free e-version. Of course you’re free to download and share it with your network. We hope you find this book an interesting source of inspiration for you and your organisation and we look forward to your feedback, thoughts and ideas!

You might also be interested in

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.

Man with shopping bags and coffee

Five principles for excellent customer experience

Written by Tom De Ruyck

Customer experience (CX) is the next battleground for brands to differentiate themselves. Discover five key principles to excel in CX here.

Data quality

Let’s meet our Network Quality team

Written by Sasha Basson / Alicia Nortje-da Conceicao

Participant and data quality is one of the key drivers of InSites Consulting’s success as a research insights business. Learn more here!