eScape, the online research solution that goes beyond profiling
InSites Consulting launches “eScape”. eScape is a free research service offered in more than 30 countries to online publishers and advertising networks. By use of on-site questionnaires, profiles of websites are created. The assembled data can be used for real-time analysis through use of a user friendly and intuitive online reporting tool. eScape is a free business model and is unique because of the fast installment and the depth of the reported data. These data deliver relevant insights to different target audiences: online publishers, advertising networks and media agencies.
“By using eScape, our partners can innovate on domains like sales, marketing and media planning. Up till now, the online advertising market uses targeting solely based on socio-demographic variables on site-centric level. eScape allows partners to innovate by broadening these site-centric targeting possibities, and adding brand- and industry related variables. This opens doors to more targeted advertising and can help convince advertisers to use online advertising,” says Shahways Romani, responsible for the eScape service at InSites Consulting. For a full overview of all the targeting themes, visit http://escape.insites.eu/portal/demos.aspx.
For more information, contact Shahways on firstname.lastname@example.org or +32(0)9 269 14 05.