ESOMAR Excellence Award nomination
At the ESOMAR Healthcare Conference at the beginning of this week, InSites Consulting was well represented with two speakers sessions. On Monday Annelies Verhaeghe, Senior R&D Manager and ESOMAR Young Researcher of the Year presented And they lived happily ever after…, her award-winning presentation on analysing user generated content on social media to increase the elderly’s quality of life.
Later that day Niels Schillewaert, Managing Partner co-presented Health 2.0 with Rudi Van Campenhout of UCB Pharma. The presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39.000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.
ESOMAR nominated InSites Consulting and UCB Pharma with the ESOMAR Excellence Award – Best Paper 2009/2010. Congratulations to our Health team and let’s keep our fingers crossed for the Award Ceremony.