ESOMAR Online Research 2009


Web 2.0 platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. In response to this media evolution ESOMAR has expanded their former Panel Research Conference to tackle these new technologies and the social environments they create, introducing the ESOMAR Online Research Conference.

Yesterday Annelies Verhaeghe, ESOMAR Young Researcher of the Year co-presented our paper on ‘Getting answers without asking questions’ with Dutch broadcaster RTL. A case on the evaluation of a TV programme based on social media. The paper will be online soon!
For more information, contact Annelies Verhaeghe.

You might also be interested in

InSites Consulting Rotterdam is moving up

InSites Consulting Rotterdam is moving up!

Our Rotterdam team moved up to a new office, on the 8th floor of the Eurogate III building (Watermanweg 40-42),…

What is advertising effectiveness?

It’s Effie season, but what is ‘advertising effectiveness’?

When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that…

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…