Elias Veris (our Research Innovater at InSites Consulting) travelled to Canada last november to spread the word about mobile research, wherein concepts as “gamification”, “crowd interpretation” and “infotainment” are potential gamechangers in the world of market research today. Below, find a copy of an article about the Esomar’s Best Of Canada 2011 session that was featured in VUE, written by Christian Mueller (thank you Christian for writing this).