Free tool for advertisers – where to spend on online marketing in Belgium

Every report confirms the trend: Marketers are shifting advertising budget away from traditional media and into online media.

But not all channels are equal. So what’s a quick and easy way to work out which outlets can serve up your target audiences and where should you be placing your advertising?

 

To answer that question for Belgian marketers, we launched a free online tool called eScape at the end of 2009. eScape shows the socio-demographic profile of visitors to participating sites, data about site satisfaction, and consumer habits and intentions in sectors that often use online advertising such as FMCG, automotive, finance, mobile and travel.

Since launching, we’ve added extra features and new outlets have joined. Hi-Media, Corelio Connect, Pebblemedia, Paratel, De Persgroep, Roularta Media and Trustmedia were the first participants. They’ve been joined by the blogging network Skynet and Microsoft MSN.

eScape’s features include complex analyses in real time, benchmarking against other sites within an industry sector and a handy portfolio planner. Exporting the data is easy, and you can set the language during data collection to more than a dozen local options.

Publishers, ad networks and agencies are all getting better data thanks to eScape. Why not sign up yourself and find out how this free tool can improve your targeting?

 

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