Gamification in MROCs

Last week MOA (Dutch Market Research Association) awarded InSites Consulting with the MOA Innovation Award for our research on ‘Gamification in Online Research Communities’. The prize is awarded to the company which created added value in the past year by learning from consumers in an innovating, positive and striking way. As the judges of the MOAwards believed our winning case “brings fundamental changes in the way the industry sees research”, we feel obliged to share the full story with you 😉 Enjoy!

You might also be interested in

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Meet the 90, the 9 and the 1

Not all consumers are alike – meet the 90, the 9, and the 1

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s…

Keeping up with consumers through online communities

Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…