Harnessing the power and creativity of the contemporary consumer through co-creation communities

 
All over the web, consumers are collaborating with brands in an exciting new approach to innovation. Websites like MyStarbucksIdea are platforms for conversations in which customers can express their needs and opinions directly and shape the development of new products.
InSites Consulting has developed a philosophy of guided co-creation and has put it into practice with companies like Heinz and Kraft. Our experience of running communities in real life tells us that participants for co-creation need to be chosen carefully to include innovators and gatekeepers. Innovators bring the ideas thanks to their deep knowledge of the product category. Gatekeepers know what sticks and what the mass market will like, so their role is to evaluate new ideas qualitatively and fine tune them for the market.
We’d love to share our experience with you. So if you’re interested in an in-company presentation about our co-creation communities, contact Tom De Ruyck.

You might also be interested in

You are not your consumer

Any idea what the ‘Facebook Phone’, the ‘Microsoft Band’ and ‘Apple’s butterfly keyboard’ have in common? No, it has nothing…

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Meet the 90, the 9 and the 1

Not all consumers are alike – meet the 90, the 9, and the 1

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s…