Heineken wins CCA Co-Creation Award crowdsourcing
Tuesday, the Co-Creation Association has announced the winners of the Co-Creation Award 2011 on an event hosted by Capgemini. We’re very proud to announce that the Heineken Open Design Explorations project has won the award in the crowdsourcing category. NikeID won the category ‘customization’, Philips MediaSuite was the winner of the community award and ‘Share an Idea’ of Christchurch was the Jury Award winner.
The Open Design Explorations connects clubbers, young talented designers and expert coaches with the Heineken team in the development of a pioneering nightclub. Together, they are co-creating an exciting and unique nightlife experience, resulting in a live concept club space to be unveiled during Milan’s Design Week in April 2012. Thanks for voting and stay tuned, more details on this project will soon be shared!