We’re kicking off 2022 with some very exciting news as we’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.
Gongos launched in Metro Detroit in 1991, focusing on consumer research within the automotive industry and gradually branching out to retail, consumer packaged goods, financial services, and healthcare. When founder John Gongos unexpectedly passed away in 2012, Camille Nicita took over as owner and was appointed President & CEO, steering the agency’s focus towards making customer centricity its leading objective.
Innovation runs deep in our joint DNA, and so does the love and caring for our people. With over 30 years of experience, today Gongos unites 125 employees, boasts an impressive client list across multiple industries, including Coca-Cola, Mars Petcare, Kellogg’s, U.S. Bank, United Healthcare and General Motors, and was recognized as a ‘Small Giant’ in Forbes’ 2020 List of America’s Best Small Companies.
Acquiring Gongos marks a major milestone for our buy-and-build strategy as it turbocharges our path towards becoming the leading consumer-centricity agency, with Gongos’ well-developed practice in helping Fortune-500 companies become more customer-centric.
Kristof De Wulf, co-founder and CEO of InSites Consulting
Gongos brings impressive assets to our mix, such as the patent-pending Value Exchange (Vex) Model. Vex identifies pathways for customer-centric growth by linking customer goals with business outcomes driven by Customer Performance Indicators (CPIs). In October 2021, Gongos announced the first annual Vex Awards at the North American Customer Centricity Awards.
Camille Nicita, president & CEO of Gongos, Inc
Camille becomes our Managing Director North America and, as a shareholder of InSites Consulting, will contribute to the global strategy formulation process by joining our global Partner Board. Building on the experience Gongos has built over the years, she will also play an instrumental role in setting up a global expert team around internal transformation, intended to inspire, engage and activate business stakeholders around consumers. With Gongos joining, we are now +800 people strong across 20 locations.
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