InSites Consulting expands into Asia with ABN Impact joining forces
Over the past two years, we’ve been growing rapidly, acquiring companies in Australia (Direction First), South Africa (Columinate), France (eÿeka) and the UK (Join the Dots). Our clear goal is to become a true global partner to support our clients around the world, maximizing efficiency and impact.
Growing in the East
We are now proud to announce that we are going even further East by welcoming ABN Impact to our ever-growing InSites Consulting family. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia. They deliver continuous customer insights through insight communities. Their offices are located in Bangkok (Thailand), Hong Kong SAR (PRC), Jakarta (Indonesia), Manila (Philippines), Seoul (South Korea), Shanghai (PRC) and Singapore. So they offer a broad access to the region for local and global clients.

“Asia accounts for nearly two thirds of global economic growth. The region remains the world’s most dynamic place. It is home to almost 60% of the world population, with a median age of just above 30. They also lead the pace in many aspects of the digital revolution. Hence, it comes as no surprise that our global clients are investing heavily in the region to drive their global growth ambitions. With the acquisition of ABN Impact, we can further support these clients more effectively and with more impact,” says Kristof De Wulf, co-founder and CEO of InSites Consulting.
“ABN Impact and InSites Consulting represent a perfect fit on so many levels” says Maz Amirahmadi, CEO of ABN Impact. “Together, we will continue to progress NextGen research through insight communities. Our combined strength will spark ever advancing thought leadership around customer experience, innovation and branding. We’re here to empower customers to shape the future!”
With ABN Impact joining the InSites Consulting group, we’re now +€65 million strong in revenues, uniting 550 people across 17 locations. We are taking a big step forward in becoming the world’s leader in driving impact through insight communities. Our brand name will be ABN Impact | InSites Consulting in Asia, while InSites Consulting Australia remains the brand for the Australian market.