Join our 'Leverage your brand' Smartees (11 Jun)
Prof. Dr. Niels Schillewaert (Managing Partner InSites Consulting, ESOMAR Representative for Belgium and Marketing Professor Vlerick Management School) will present you Brand Camp² (Competitive Analysis of Market Positioning and Preference).
This state of the art and unique process developed by InSites Consulting and Penn State University (USA) makes marketers see the true competitive brand structure linked into consumer preference via techniques of perceptual mapping. It demonstrates how brand managers can make brand positioning simulations which lead to action-oriented brand decisions.
The Brand Camp² procedure answers your strategic questions:
- What is the competitive structure of your market?
- What are the strengths and weaknesses of your brand?
- Why do customers choose your brand or that of competitors?
- How can you (re/de)position new or existing brands to achieve increased share of preference?
The Smartees is a half-day workshop from 2pm to 6pm (drinks are offered afterwards) and take place in our offices in Ghent.
Find out more about the full program and sign up for your FREE invitation now.
For more information, you can contact Steven Van Belleghem, Director Branding and Communication Research (Steven.VanBelleghem@insites.eu)