Have you ever attended a presentation, while enjoying a delicious breakfast? Well, now is your chance! On Thursday 25th of October, our UK team will host a Smartees Breakfast session on Consumer Collaboration. You’re expected at 9am GMT in our London office for a one hour presentation by our Head of Research Communities Tom De Ruyck on how online customer communities (or MROCs) reshape businesses. In this morning session, Tom will tell you all about the success factors for structural collaboration with consumers i.e. the integration of the voice of the consumer in all decision flows of your company. The presentation will handle topics like the main reasons why your company should be serious about structural collaboration, what the key aspects are to succeed with structural collaboration and soms organizational measures your company will need to take to move from one-off co-creation to structural collaboration.
Tom is currently travelling the world with his presentation. After several stops in Europe, North-America, Asia, Australia & Africa, on 25th of October, it’s time for a ‘home game’ in our own London office! If you want to join, you can subcribe here. Hope to see you then!