Blog

Join the Dots rebrands to InSites Consulting UK

Join the Dots rebrands to InSites Consulting UK

Following the acquisition of Join the Dots in July 2019, we’re excited to announce the official rebrand of our UK branch to InSites Consulting.

What started in 1998 as a family-owned digital research business, has grown rapidly over 20 years into the award-winning online community expert, Join the Dots. Fifteen months since the acquisition, our UK business today boasts seven experienced research teams based across Manchester and London, who continue to deliver consumer insights with impact for brands.

Our rebrand to InSites Consulting is an exciting step for our people and great news for our clients. We will continue to offer local, personalised servicing, whilst benefiting from global reach and scale. Our community positioning remains strong, powered by our proprietary insight management platform, and our research toolkit is now the most versatile on the global market so that we can connect even more dots than before! Our goal for InSites Consulting UK is to bring people and platforms together. We can now do this more efficiently thanks to our global consumer networks, which include mainstream consumers, leading-edge Illume guides and eÿeka creatives.”

Andy Cumming, Managing Director at InSites Consulting UK

“Most businesses owe their success to like-minded people coming together to take the business forward. The coming together of Join the Dots and InSites Consulting is exactly that. I am proud of what we have achieved to date and I am also very excited about the next chapter of our business’s life with our new colleagues across the globe and under our new name as part of InSites Consulting.”

Quentin Ashby, former CEO of Join the Dots and now Head of People & Culture at InSites Consulting

“As with all of our acquisitions, we believe that Join the Dots and InSites Consulting are better together. Our combined technologies and people, experience and expertise, offer a better solution for brands to collaborate with consumers. We follow a ‘one company, one brand’ philosophy which is why we celebrate this milestone today and look forward to shaping the future better, together.”

Kristof de Wulf, CEO at InSites Consulting

With the ambition of becoming the global market leader in online insight communities, there is still more to come. In 2019 we acquired ABN Impact, an established online community agency in Asia, marking our fifth acquisition. Worldwide we are now 600+ people strong, generating €60million+ in revenues from 17 offices on 5 continents.

Tune in for the full story behind InSites Consulting UK or take a trip down memory lane exploring the Join the Dots – InSites Consulting story. 

We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase.

You might also be interested in

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.

Man with shopping bags and coffee

Five principles for excellent customer experience

Written by Tom De Ruyck

Customer experience (CX) is the next battleground for brands to differentiate themselves. Discover five key principles to excel in CX here.

Data quality

Let’s meet our Network Quality team

Written by Sasha Basson / Alicia Nortje-da Conceicao

Participant and data quality is one of the key drivers of InSites Consulting’s success as a research insights business. Learn more here!