Just do it? We did it!

Only 10 days ago, we were still talking and stressing about it, but then the special day, Saturday June 1st, was there and it was time to finally DO it! At 7.45 am, about 32 InSiders (some a bit more awake than others) gathered in front of our Rotterdam office, ready for a 100-mile ride.
It was a cloudy day but we had a tail wind the whole time and we didn’t see one drop of rain! All day long, there was a good ambiance amongst the cyclists, who were all extremely motivated to complete the challenge all together. At each of the different stops, a few colleagues were waiting for us, to provide the cyclists with a fresh supply of energy bars, water, bananas and some motivating words from the live Tweetwall!
And the motivational words worked!  Around 5 pm, all 32 InSiders proudly arrived at our Ghent office, where colleagues, friends, family and a lot of balloons had assembled to support them. What followed then was a lot of hugging, congratulating and a champagne shower, which was all well-deserved! After a small ceremony where everyone received a medal and a few pecks from our beautiful hostesses, we all had a shower, put on some fresh clothes and headed for the BBQ. Here, all cyclists, colleagues, friends and family could enjoy a beer and a delicious meal to celebrate the successful day. And the BBQ was also the place where the cheque of 10,267 euros was handed over to the chairman of UNICEF Belgium. This money will help UNICEF to set up a primary school project in Burundi for kids aged 6 to 12.
An overview of the entire trip can be found here. Again, we would like to say congratulations to all the cyclists, we’re all very proud of you! Also, a big thank you to all sponsors, partners, colleagues, friends and family for believing in us and for all the support!

You might also be interested in

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…

Bothism

The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…

Better Together Volume 1

Better Together V1: Consumer Intuition

Why structural consumer collaboration is the new modus operandi. Discover how to embrace a consumer-intuitive mindset to survive and thrive in times of change.