Last chance to register for our MRS Workshop: From co-creation to structural collaboration
Online research communities are key to a company’s toolbox in order to reach structural collaboration. On Friday April 19, Tom De Ruyck and Anouk Willems will elaborate on what’s next for research communities in terms of new tools and new possibilities in an MRS workshop in London. They will pay special attention to how to really engage with consumers, how to report results in an impactful way and how to embed this voice of the customer within all departments of the organization. In other words, how to give consumers a seat on the board of your company via a Consumer Consulting Board. Tom and Anouk will also argue that there are marketing leverage effects to running consumer research communities, as will be illustrated by a multitude of client cases.
Interested? Check the MRS website for more information.