InSites’ ForwaR&D Lab launches a series of innovative research techniques, called Connected Research. Web 2.0 tools, such as blogs, chatrooms, communites, … are being used within a market research setting. This leads to online conversations between customers, where unfiltered opinions on products and services are given. The customer evolves from a respondent to a participant and engages into interaction with the researcher. These new techniques have been developed by InSites ForwaR&D Lab and can be applied to quantitative as well as qualitative research projects. Read more about our Connected Research: http://connectedresearch.insites.eu.