Meet The Joneses – How connected are you to your consumer?

Posted on October 25, 2010  by Anke Moerdyck

Just as last year InSites Consulting gives all marketers the chance to test how connected they are to their consumer.
Via the website, you can take the test yourself. It will only take 10 minutes of your time and is available until the 31th of October.
What’s in it for you?
• New consumer insights and your personal ‘connection’ score to this new consumer
• A full report covering all key findings of this survey send by e-mail at the end of November
• A chance to win one of our Polaroid Instant Camera’s
Some key results of the 2009 edition:
• 59% of consumers said brand is the most important criterion for purchase decisions. Only 26% choose based on price.
• More than 90% of consumers make an effort to maintain their health. Less than 10% of marketers knew this
• Daily food, children’s education and personal care products are indispensable to consumers
Already more than 400 marketers have done the test. So, what are you waiting for : http://www.insites.eu/meetthejonesestest

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