Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need one. Find out how GenYers use their mobile phone in part 4 of the infographic series: Millennials & Social Media. Discover which countries have the highest rate of daily Internet access through the smartphone or what mobile services and apps Millennials are most fond of.
Tweetaway orangeTweetaway: Smart facts on smartphones, apps & #mcommerce [infographic] insit.es/1q52Alh by @Joeri_InSites #geny #coolbrands #mobile #mrx
A recent InSites Consulting study among youngsters shows Japan and China are clearly leaders when it comes to daily Internet access through a cellphone with respectively 92% and 89%. The most popular mobile services seem to be related to convenience, contact and entertainment. 52% would like to make small mobile payments with their cell. The apps GenYers install are mostly fun and games, followed by weather forecast, music and video and navigation apps. Australian and Japanese youngsters have the highest average number of apps installed but the Canadians have installed the highest number of brand-related apps.
Tweetaway greenTweetaway: The importance of #Mobilepay, m-commerce & #apps in the lives of #geny insit.es/1q52Alh A new #infographic by @Joeri_InSites #mrx

You might also be interested in

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…

Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months…

Focus on health shaping mobility trends

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…