MOAbout – The Great Debate

On Thursday 23th September, MOA (the Dutch Market Research Association) ends the summer with a MOAbout on the future of the market research industry: The Great Debate.

The ingredients for the afternoon are 3 keynote speakers: Rijn Vogelaar (Blauw Research), Maxim Schram (RedesignMe) and Jorrit Lang (ING). Rijn, Maxim and Jorrit will share their opinion and vision on the industry and at the end of the afternoon Tom De Ruyck (Senior R&D Manager at InSites Consulting) will moderate an interactive group brainstorm on:

– The role of research agencies and the researcher
– Do’s and don’ts in co-creation with consumers
– The value of research with specific consumer groups
It promises to be an afternoon where ‘interaction’ is key. More information about The Great Debate is available at

You might also be interested in

Brand lessons from the UBA Trends Day 2021

Brand lessons from the UBA Trends Day 2021

What is trending in marketing, branding and culture, and what can brands learn from it? This question gathered a record number of brand managers, communication specialists and marketing professionals at the UBA Trends Day on Thursday, March 18.

How consumers are looking for more in financial services

How consumers are looking for ‘more’ in financial services

2020 was a pivotal year. In a matter of weeks, even days, the lives of people all over the world…

The pandemic as a catalyst for culture shifts

For trendwatchers, the pandemic is a remarkable and fascinating event; it spurs slow-moving macro trends and acts as catalyst for…