Online Research 2011

While panel-based surveys dominate the online research landscape, researchers increasingly have access to a wide range of other web-based and mobile tools. Some, such as extracting meaning from social media, are already mainstream. Others could transform the way we gather insights in the years to come.
On March 1 WARC organizes their Online Research Conference addressing the full spectrum of online research techniques and looking ahead, examining the latest in social media and digital innovation.
Two InSites speakers on the agenda.
Tom De Ruyck will present a Social Media Nethnography & Communities case study with Danone and Prof. Dr. Niels Schillewaert is the guest keynote speaker presenting ‘The Future of Online Research: Engaging and Activating Stakeholders’.

  • What is research good for in the first place?
  • Managers need to stop talking and become truly market oriented
  • Research needs to be a conversation starter among participants as well as managers

Want to join them in London? Find out more about the event online.

You might also be interested in

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…

Bothism

The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…