Online Research Communities just rock! [visualized]
According to the latest GRIT study, Marketing Research Online Communities (MROC) become more popular every day. Every 2 out of 3 research buyers wants an MROC. This method has already become the new mainstream in the research industry. However, the question that we receive most often is still about the basics: What are they exactly? And how does it work? So, this calls for a fun explanation of these type of communities… because they just rock!