90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites. Meanwhile the web is the platform for a lively peer-to-peer economy, a third of European internet users have sold something to another user via online classified or auction sites.
These are some of the results of the MC DC report (Marketers & Consumers, Digital & Connected), conducted in 16 European countries. Click here to read the full article.
Want to find out more about the MC DC study? Visit http://mcdc.insites.eu or contact Veerle Van Hoecke (veerle.vanhoecke@insites.eu)