Tom De Ruyck (R&D Consultant) and Filip De Boeck (Director Innovation Research) hosted a session at the Consumer Goods Conference (21 Oktober). They talked about new modes in marketing and in market research. “We presented a mix of our connected research philosophy/toolbox and cases we conducted in close cooperation with clients. Moreover we showed the attendees a glimps of our new semantic -research product offering (textmining, online safari’s, ….).” If you want more information, don’t hesitate to contact Tom De Ruyck (tom@insites.eu) or read the full white paper: 01_connectedresearch
See our presentation: ‘New Modes in Market Research: Connected Research.’